Online marketing deals with various metrics. In a search based advertising it is the dual combination of the product and the keywords. To achieve the goal it is essential to place focus in optimize the campaign. The optimization should be applied to granular level possible. It is necessary to ensure the AdText, AdGroup and Keyword are tightly focusing towards the deliver the message to the audience and buy related traffic.

The sample report below represents various metrics to consider while optimizing the Keywords. This  report could provide a general guidance on how a keyword level report could be implemented and monitored on a daily basis. It also provides a guideline if the keywords are meeting its top level ROI target.