Online Commerce in Thailand is still crawling its baby step. Although the credit card penetration is increasing the interest of users in online sector can be outline as below:
- 38% of Thais are most interested in entertainment content
- 12% online games
- 10% blogs and web boards
- 6.3% shopping
- 6.1% news and information.
However, in a Fashion Industry where the Email Marketing plays a key role. Although in general Benchmark for Open Rate can be stipulated around 8% to 10% and Click rate around 3% to 5%, it is very interesting to see the Clicks and Open based on the day of the week.
| Days | Clicks | Opens | Clicks/Opens |
| Mon | 10,367 | 49,760 | 20.83% |
| Tue | 10,798 | 48,219 | 22.39% |
| Wed | 10,602 | 46,910 | 22.60% |
| Thu | 10,769 | 45,354 | 23.74% |
| Fri | 10,015 | 44,462 | 22.52% |
| Sat | 8,923 | 39,931 | 22.35% |
| Sun | 9,291 | 40,091 | 23.17% |
Although we would expect Sunday to be the best day in terms of Clicks and Opens as people would tend to check their email regularly but based on the above stat it looks to be move active during the weekdays as compared to the weekend. However, a very interesting phenomenon to be noted is the ration between the clicks and opens tends to be higher on Sunday. Neverthelss Thursday seems outperforming other days.
On the other hand if we are to consider the best time to dispatch the email in Thailand Fashion and Online Clothing industry, it would be around.... Any Guesstimates??:
Based on the sample data collected it looks the weight would fall 9:00 to 10:00 AM or even 16:00 to 17:00 PM. Indeed the ideal time for people to get ready for a work and an hour before they leave from work.
| Hours | Clicks | Opens | Clicks/Opens |
| 00:00 - 01:00 | 303 | 1,320 | 22.95% |
| 01:00 - 02:00 | 650 | 2,546 | 25.53% |
| 02:00 - 03:00 | 7,461 | 35,917 | 20.77% |
| 03:00 - 04:00 | 9,371 | 41,930 | 22.35% |
| 04:00 - 05:00 | 7,668 | 35,103 | 21.84% |
| 05:00 - 06:00 | 6,386 | 27,377 | 23.33% |
| 06:00 - 07:00 | 4,947 | 21,275 | 23.25% |
| 07:00 - 08:00 | 4,057 | 18,099 | 22.42% |
| 08:00 - 09:00 | 3,700 | 16,502 | 22.42% |
| 09:00 - 10:00 | 3,375 | 14,259 | 23.67% |
| 10:00 - 11:00 | 3,034 | 12,954 | 23.42% |
| 11:00 - 12:00 | 2,423 | 11,149 | 21.73% |
| 12:00 - 13:00 | 2,196 | 9,853 | 22.29% |
| 13:00 - 14:00 | 2,239 | 10,016 | 22.35% |
| 14:00 - 15:00 | 2,456 | 10,750 | 22.85% |
| 15:00 - 16:00 | 2,584 | 10,922 | 23.66% |
| 16:00 - 17:00 | 2,505 | 10,470 | 23.93% |
| 17:00 - 18:00 | 2,012 | 8,657 | 23.24% |
| 18:00 - 19:00 | 1,392 | 6,340 | 21.96% |
| 19:00 - 20:00 | 852 | 4,014 | 21.23% |
| 20:00 - 21:00 | 470 | 2,201 | 21.35% |
| 21:00 - 22:00 | 285 | 1,402 | 20.33% |
| 22:00 - 23:00 | 190 | 836 | 22.73% |
| 23:00 - 24:00 | 209 | 835 | 25.03% |
Note: These above stats are indicative and should be meant for learning and experimentation purpose. It would highly depend on the type of product being made available online during the period of the study.
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