Email Marketing in Fashion Industry Sample Report

In my earlier post in June 2011No Traffic Segmentation is a Crime Against Analysis the emphasis of data segmentation and a short overview on the things which are needed to consider was mentioned. Segmenting the data to view the performance of the site will always yield into new discovery. Having mentioned segmentation it is always necessary to consider the Email marketing channel. The segmentation is a must and it should always be always measured against its KPI. Every vertical should have a KPI, if the vertical is not measured against the KPI there must be something wrong with the vertical itself and it is worth completely deleting the vertical.

Email marketing is one of the most profitable vertical and a it should be measured against its KPI. The KPI for email could be:

  • Click Rate
  • Open Rate
  • Total Email Sent
  • Conversion Rate

It could be measured weekly and compared against prior week. The delta difference would give indicative number and percentage change would provide the measurement against the prior week.

It is also good to have other metrics summarized by weekday to analyze the result. The weekday summary would allow to target the sales on a weekday basis.

Please see below a sample weekly report:

Posted at at 11:22 AM on Friday, June 29, 2012 by Posted by Rabin Gupta | 0 comments   | Filed under:

Online Purchase Made in Travel Industry - European Region

There was post which was made for the Online Purchase in APAC Region now its time to take a peak into the travel trend for European is  listed below. Norway ranks top of the table with 82% while Denmark ranks second position having a tough competition from Ireland, Sweden and united Kingdom. Hungary and Russia are listed in the bottom of the table this doesn't imply that they are not equally important.



Please see below the ranking of the 21 European countries:

Rank

Country

Percentage
1
 Norway 82%
2
 Denmark 80%
3
 Ireland 79%
4
 Sweden 78%
5
 United Kingdom 78%
6
 Netherlands 76%
7
 Finland 69%
8
 Switzerland 69%
9
 Portugal 60%
10
 France 56%
11
 Austria 54%
12
 Germany 54%
13
 Belgium 49%
14
 Greece 45%
15
 Italy 45%
16
 Spain 44%
17
 Czech Republic 42%
18
 Poland 42%
19
 Turkey 27%
20
 Russia 26%
21
 Hungary 24%

Type of Purchase made by European Travelers:
  • 64% of European purchase Leisure Travel (Traveling for Leisure)
  • 54% Purchase Hotels (Book Hotel Online) 
  • 47% Purchase Business Travel (Traveling for Business)
  • 46% Purchase Package Holiday

Purchase behavior:

The chart below represents type of purchase popular in Europe. For instance majority of Business Travelers are mainly from Norway. Majority of purchase for online hotels are being made from Denmark, Norway and Netherlands. Denmark and Ireland top the chart for Leisure Flights. People from Norway are more into package Holidays.


Posted at at 6:16 AM on Tuesday, May 1, 2012 by Posted by Rabin Gupta | 0 comments   | Filed under:
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