Showing posts with label Industry. Show all posts
Showing posts with label Industry. Show all posts

Beginners SEO and SEM Question for Thai Market

A General Question and Answer about SEO and SEM beginners in Thai market -

Q: How should the prioritization of Thai vs. English keywords is done, while starting Search Engine Advertisement (Google Adwords)? Thai people search in English or Thai, when they are looking for a) brands, b) buying stuff online, etc.

A: Search Engine Advertisement - People search in both languages English and Thai and also they type in Thaingish (Thai + English). Hence it is better off seperating the accounts in multiple languages:

  • Account 1: Language: Thai, Location: Thailand
  • Thai Keywords only, (SQR to generate related search and add Thainglish (Thai + English) in this account).
    • Site Links Thai
    • Text Ad - Thai
  • Account 2: Language: ALL minus Thai, Location:Thailand
  • English Keywords only, target Expat and the English speaking Thai community.
    • Thai AdText - Thai Keywords
      • Mix Keywords - Thai AdText
      • English AdText- English Keywords
Q: We are willing to have a monolingual site (only Thai). How should we built all the URLs?  English or in Thai

A: My suggestion is to go in English due to following reason:
  • The same word could be written in different ways with different spellings, this will land us to 404 page as visitors would come up with their own grammar and spelling. In short there is no standardization.
  • Bookmark, URL, Redirect, 301 redirect and also buying the URL in Advertisement would face difficulty hence let us keep it simple targeting Thai and Expat community.
However, if the website is going to be targeted only in multiple language separate the domain –
  • Thai - .co.th
  • English - .com

Q: In general, is there any search behavior guideline or benchmark over the traffic and language of the browser in Thailand?

A: Please see below -
Visit Estimation - (Based on Language they use - Language of Browser):
  • Language    % Visit Estimate
  • English        68.58%
  • Thai        30.15%
  • Others        1.28%
Origin Estimation - (Based on Location they are - Origin of User):
  • Language    % Visit Estimate
  • Thailand    97%
  • Others        3%
Based on Search Behavior -
Search Terms        Type
  • Thai
  • Generic Products
  • English
  • Branded Products   
  • Thai + English
  • Purchase + Research
Q: How many e-mail addresses do you think we need until it makes sense to get started with newsletters? My opinion: I expect to be conversion 0.5% max., so to generate at least 10 orders from one newsletter campaign, we should have > 2,000 subscribers.

A: Clothing and Accessories Industry -
  • EM-Open Rate = Approx. 8%
  • EM-Click Rate = Approx. 2.7%
  • Conversion Rate = Approx. 0.42%
  • To Generate 10 Orders = Total Email Subscribers - Approx: 20,000
o    Note: Depends on total products being featured and Louis Vuition would convert more if the offline price is beatable.

Posted at at 1:57 AM on Sunday, April 15, 2012 by Posted by Rabin Gupta | 0 comments   | Filed under:

Online Purchase made in Travel Industry - APAC Region

Online marketing in Travel industry is influenced by various factors like:
    • Seasonality, Economical Condition, Political Stability/Instability, Competitor Behavior, Online Ad Spend, News and Media Influence, etc.
Consumer behavior in travel industry vary from country to country hence it is important to study the market behavior before actively engaging online marketing. The country which a travel product seller must target in APAC region are listed below. Japanese national are purchasing travel products frequently this doesn't mean that Vietnamese and Indonesian national are to be ignored. There is abundant opportunity in those market as the competition would be less. Hence the products should be targeted not only based on the markets where the online purchase is frequent but also the right product should be available to target the travel market.

Please find below the  APAC region ranked based on travel purchase -

Rank Country
Rank Country
1 Japan - 73%
8 China - 46%
2 New Zealand - 71%
9  Philippines - 45%
3 Australia - 66%
10 Hongkong - 40%
4 Singapore - 62%
11 Thailand - 37%
5 Malaysia - 57%
12 India - 36%
6 Taiwan - 51%
13 Vietnam - 35%
7 Korea - 47%
14 Indonesia - 34%


The graph below represents the consumer purchase behavior for male and female in APAC region:
Overall in APAC region Female tends to buy more than Males. Female are more active travelers than male or let us put it another way around, Female are purchasing travel products more.

  • Females buyers are 49% while 

  • Male are 46%

  • Others 5%


If we take a look at a breakdown we will see that:

  • Females are active buyers of Travel products in the following regions:
    • AU, CN, HK, IN, ID, MY, NZ, PH, and TH
  • Male are active buyers of Travel products in the following regions:
  •  JP, KR, SG TW, and VN


Posted at at 9:37 PM on Friday, March 23, 2012 by Posted by Rabin Gupta | 0 comments   | Filed under:

Internet Usage and Online Shopping in Thailand

Online shopping seems gathering momentum in Thailand. The usage of internet in Thailand has grown significantly so has the mobile usage:
Internet users: 20 million – increase 27% over last year (2010 vs. 2011)

  • Apple iOS (mobile devices) responsible for half of the daily mobile internet browsing sessions in Thailand. 
  • The total number of internet sessions (per day) from mobile devices is broken down as follows:
    • 200,000 iPhone
    • 45,000 iPad
    • 57,402 Nokia
    • 22,000 BlackBerry

The interest of internet usages in Thailand has been seen over various arena. The rankings have changed little over past few years:
  • 38% of Thais are most interested in entertainment content
  • 12% online games
  • 10% blogs and web boards
  • 6.3% shopping
  • 6.1% news and information.
The four least popular categories are property at 0.03%, health 0.26%, adult entertainment 0.32%, and government 1.14%. Google remains Thailand’s favorite search engine with a 99% share, while Microsoft Bing had only 0.53%.

More details about the behavioral of Thai consumer :
  • Purchase Online vs. Purchase Offline:
    • Female purchase more or Male?
  • Do they research online and purchase offline or vice verse?
  •  Research to purchase behavioral of Male and Female?
    • Male are into: Clothings & Accessories, Footware and Gifts, Flowers & Greetings and Beauty Products?
    • Female are into: Clothings & Accessories, Beauty Products and Gifts, Flowers & Greetings. Female are not into Footware?
Please find below the detailed presentation about Thailand Internet Usage and Online Shopping:

Posted at at 3:51 AM on Thursday, February 9, 2012 by Posted by Rabin Gupta | 0 comments   | Filed under:
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